Media and Society Study Guide

Media and Society Study Guide - Media and Society Study...

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Media and Society Study Guide Chapter One Communication – the process of creating symbol systems that convey information and meaning Culture – symbols of expression that individuals, groups and societies use to make sense of daily life and articulate their values Mass media – channels of communication; cultural industries that produce and distribute products to large numbers of people Mass communication – the process of designing and delivering cultural messages and stories to large and diverse audiences through media channels Media convergence – the technological merging of content in different mass media; ex: television programs accessible on the internet Selective exposure – audiences typically seek messages and produce meanings that correspond to their own cultural beliefs and values The Sleeper Curve – Steven Johnson; today’s popular culture is actually making us smarter Least objectionable programming – popular forms of culture promote a culture that is unstable and fleeting, that they follow rather than lead public taste Media Eras 1. Pre-modern – Oral 2. Modern – Print (Gutenberg in 1440; literacy)
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Media and Society Study Guide - Media and Society Study...

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