TeamC Wk3 Mini strategy final.pptx - Week 3 Mini-Strategy...

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Week 3 Mini-Strategy – Tesla MotorsTeam C: Rony Guija, Santosh Katwal, Mike VitanovecSTR/581October 30, 2017Dr. Leandro Worrell
Introduction – Tesla Motors AnalysisTesla Mission StatementsOrganizational GoalsTesla OrganizationSWOT AnalysisFinancialsCompetitor AnalysisStrategic RecommendationsLeadership Profile2Rony Guija
Tesla OrganizationMission Statement:To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible”. (E. Musk, 2013)Vision Statement:“To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. ” (E. Musk, 2013)3Rony Guija
Tesla Goals and ObjectivesTesla’s Vision and Mission statements is a reflection of the nature of its prominent all-electric automobile manufacturing business. (C. Rowland, 2017) Tesla Motors company was funded during the year 2003, and it became profitable in 2013. The company growth is based on their automobile and parts products. Tesla Motors aims to be the most compelling in the industry. This component indicates leadership and excellence in the business. (C. Rowland, 2017). Tesla tries to achieve this goal by integrating advanced technology in its electric automobiles and related products. 4Rony Guija
Assessment of Tesla OrganizationLeadershipElon Musk, Chairman, Product Architect and CEO, JB Straubel, Chief Technical Officer, Deepak Ahuja, Chief Financial Officer (Tesla, 2017)Board MembersElon Musk, Chairman, Product Architect and CEO, Brad W. Buss, Director, Robyn M. Deholm, Director, Ira Ehrenpreis, Director, Steve Jurvetson, Director, Antonio Garcias, Director, James Murdoch, Director, Kimbal Musk, Director (Tesla, 2017)StructureTesla has broken new barriers in developing high-performance automobiles that are not only the world’s best and highest selling pure electric vehicles with long range and absolutely no tailpipe emissions, but also the safest, highest-rated cars on the road in the world. (Tesla, 2017)Number of employees6,000 employees – full and part time. (NASDAQ, 2017)5Rony Guija
Internal SWOT Analysis6Mike VitanovecSTRENGTHSOPPORTUNITIESWEAKNESSESTHREATSStrong StrategyR&D – Leading innovation – 1stfull-electric vehicleMost popular all-electric vehicleInnovationThird Party shortages – Supply ChainLow production ratesHigh cost due to unique parts being manufactured for the all-electric vehiclesIncreased brand awareness

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