Marketing Update 3.docx - Marketing Update 3 To Mark Siders Ph D From Lawrence Garrard Subject(Product Date The article introduces and promotes Toyota

Marketing Update 3.docx - Marketing Update 3 To Mark Siders...

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Marketing Update 3 To: Mark Siders Ph. D. From: Lawrence Garrard Subject: (Product) Date: 1/30/19 The article introduces and promotes Toyota bringing the Supra back (Product) Toyota is bringing back one of their most iconic cars, the Supra. Toyota premiered the new Supra at the Detroit Auto Show earlier this month. The new Supra is a collaboration between BMW and Toyota. The Supra will have a BMW engine and do 0-60 in approximately five seconds. Toyota confirmed the price of the Supra will be $49,990 plus $930 for the destination charge. The Supra will also be available with a four-cylinder engine also developed by BMW. Toyota has not confirmed the price of the four cylinder model. The first Supra sold for charity at the Barrett-Jackson auction in January and commanded $2.1 million. The Supra was heavily tested at Germany’s famous Nurburgring. A well-known track for testing high performance cars. This helped Toyota fine tune the final product and make last minute
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  • Spring '14
  • CharlesW.Jaeger
  • Marketing, Internal combustion engine, Automobile

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