Marketing Update 5.docx - Marketing Update 5 To Mark Siders Ph D From Lawrence Garrard Subject(Promotion Date The article introduces McDonald’s switch

Marketing Update 5.docx - Marketing Update 5 To Mark Siders...

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Marketing Update 5 To: Mark Siders Ph. D. From: Lawrence Garrard Subject: (Promotion) Date: 2/13/19 The article introduces McDonald’s switch to fresh beef in their Quarter Pounder (Promotion) McDonald’s Corp. switched to using fresh not frozen beef in their Quarter Pounder in 2017. Right now the use of fresh beef is only in their Quarter Pounder however McDonald’s hopes to expand the use of fresh beef if the promotion is a success. The change comes after continued pressure to improve their food quality. The Quarter Pounder has been on the menu since 1973 and always been made using pre-formed flash frozen patties. Investors want McDonald’s to focus on their core market which is of course hamburgers. McDonald’s has had many failed food attempts after trying to introduce salads and wraps. This has placed them under pressure from investors to improve the quality of their core products.
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  • Spring '14
  • CharlesW.Jaeger
  • English-language films, McDonald

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