Marketing Update 4.docx - Marketing Update 4 To Mark Siders Ph D From Lawrence Garrard Subject(Promotion Date The article introduces and promotes Bud

Marketing Update 4.docx - Marketing Update 4 To Mark Siders...

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Marketing Update 4 To: Mark Siders Ph. D. From: Lawrence Garrard Subject: (Promotion) Date: 2/4/19 The article introduces and promotes Bud Lights’ Super Bowl commercials (Promotion) Bud Light spent millions of dollars on Sunday with their Super Bowl commercials. One commercial featured the Clydesdale horses promoting Anheuser-Busch InBevs’ use of wind power. The main focus of the other commercials was portraying Bud Light as superior to other light beers. Bud Light compared themselves specifically to Miller Lite and Coors Light. Bud Light believes their product is superior because the beer is brewed without using corn syrup. Currently corn syrup is a hot button ingredient that is vilified by many consumers. This commercial campaign coincides with Bud Light announcing they would begin putting an ingredient label on their packaging. Anheuser-Busch InBev may run into problems with this decision. Bud Ice, Natural Ice and Rolling Rock all made by Anheuser-Busch use corn syrup.
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  • Spring '14
  • CharlesW.Jaeger
  • Super Bowl, high-fructose corn syrup, Super Bowl advertising, Bud Light, Bud Lights’ Super Bowl commercials

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