Walmart in Africa Case Study.docx - Walmart Case Study 1 Case Analysis Wal-Mart and Africa Brady Hamer MGT 4478 Dr Relyea 16 April 2019 Walmart Case

Walmart in Africa Case Study.docx - Walmart Case Study 1...

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Walmart Case Study 1 Case Analysis Wal-Mart and Africa Brady Hamer MGT 4478 Dr. Relyea 16 April 2019
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Walmart Case Study 2 Wal-Mart Expansion in Africa Case Study Introduction Wal-Mart is one of the biggest retailers this world has ever seen. The strides they have made in America and around the world since its start in 1962 is outstanding. However, every journey has its bumps in the road, and Wal-Mart would soon find that. Wal-Mart’s main two goals are to bring you the best shopping experience on the internet and help people around the world save money. As of right now, Wal-Mart operates over 11,000 retail units under seventy-one banners in twenty-seven different countries. They employ 2.2 million employees around the world and 1.3 million in the United States alone. Wal-Mart’s first journey into international markets came in 1990 and opened its first store in Mexico. The move to Mexico turned out to out to be very profitable and showed that their business model could work in other countries outside the United States. In 2011, Wal-Mart had its sights set on Africa and decided to purchase stakes inside the market. Through gathering information, Wal-Mart saw the untapped potential that Africa presented. This case study is going to look at how Wal-Mart expanded into Africa. Analysis They soon realized that the same business models would not succeed in countries like Germany or Korea. Wal-Mart decided to shift their sights on a new country and try and expand into Africa. There are many reasons why Wal-Mart chose to shift its focus to Africa. First, limited growth opportunities in the domestic United States market. Wal-Mart is the leading retailer in the United States market, and that has limited its ability to continue expanding in the United States since the financial crisis of 2008. Wal-Mart loved Africa because they have many dynamic markets that are relatively untapped. Which attracted Wal-Mart because the markets are
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