Marketing Management Quiz 15.pdf - 209 Award 1.00 point The bene\ufb01ts or customer value received by users of a product is called utility synergy

Marketing Management Quiz 15.pdf - 209 Award 1.00 point The...

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209.Award: 1.00 point210.Award: 1.00 pointThe benefits or customer value received by users of a product is called utility.synergy.consumerism.cost-benefit ratio.customer lifetime value. Key term definition—utility. References Multiple Choice Learning Objective: 01-05 Describe how today's customer relationship era differs from prior eras. The four utilities marketing creates are product, price, promotion, and place. form, function, value, and image. monopoly, monopolistic competition, pure competition, and oligopoly. form, place, time, and possession. natural gas, fossil fuel, electricity, and water. Four different utilities include form, place, time, and possession. References Multiple Choice Learning Objective: 01-05 Describe how today's customer relationship era differs from prior eras.
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