000674855 Assignment 2.docx - 1 a Between January 2010 and January 2015 HBC(Hudson\u2019s Bay Co completed the two strategic maneuvers they are as follows

000674855 Assignment 2.docx - 1 a Between January 2010 and...

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1) a) Between January 2010 and January 2015, HBC (Hudson’s Bay Co.) completed the two strategic maneuvers they are as follows: i) In March 9, 2011, The Hudson’s Bay Company Secured Exclusive Canadian Franchise Rights for UK’s Topshop and Topman. This announcement came after months of speculation and included the right for both shops within stores and standalone stores. Operating in 37 countries around the world, the franchise agreement will see Topshop and Topman launch stores within The Bay in the Fall of 2011. Bonnie Brooks, President and CEO, The Bay says, “It's a material step towards cementing The Bay as a world-class department store that delivers the ultimate fashion experience for our savvy clientele." Topshop's individuality has earned it worldwide respect, cementing its place on the international style map. "Both Topshop and Topman have a brave and irreverent approach to style that has captured the imagination of the fashion-conscious shoppers and industry insiders alike," adds Ms. Brooks. ii) In November 4, 2013 Hudson's Bay Company acquired American luxury retailer Saks Fifth Avenue. This merger will bring together three of the retail industry’s most iconic brands – Hudson’s Bay, Lord & Taylor and Saks Fifth Avenue for creating a leading North American retailer addressing a broad consumer spectrum across the luxury, mid-tier and outlet retail sectors. HBC acquired Saks Fifth Avenue for US$16 per share in an all-cash transaction valued at US$2.9 billion. As a result, HBC will operate a total of 320 stores, including 179 full line department stores, 72 outlet stores, 69 home stores, and three online stores. This transaction will bring together three of the retail industry’s most iconic brands – Hudson’s Bay, Lord & Taylor and Saks Fifth Avenue – to create a leading North American retailer addressing a broad consumer spectrum across the luxury, mid- tier and outlet retail sectors. HBC will continue to build upon Saks’ market-leading position and identity as a luxury retailer.
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