Running Head: Creative Offerings and Marketing Channels 1Creative Offerings and Marketing ChannelsNameInstitutionDate
Creative Offerings and Marketing Channels 2Creative Offerings and Marketing ChannelsCreative OfferingOfferingA customer wishing to buy Harry’s has two options. First, they can buy a whole set, which comes with the blades, handle and shaving gels. A customer has a choice of four sets; Truman Set which retails at $15, Winston Set retails at $25, Essential Travel Kit goes for $30 andDeluxe Travel Kit which costs $35. All three have similar features, including a shaving gel, handle and blades. However, the difference between the sets is in the functionality. For instance, Winston Kit is specifically designed for face shaving and not the head, and have five blades, while Truman Set has three. The Deluxe Travel Kit has a pre-shave gel, a post-shave balm and a body wash gel.Aside from the bundling, Harry’s products can also be bought in single units. For instance, for pre-shave, one has a choice between a gel, which goes for $6 and a cream that casts $8. Customers also can buy post shave protection balms for $8 or mist for $12. The blades cost $16 while the Winston razor cost $20 and Truman $9. Hence, customers have a wide choice in the way they can buy and enjoy products from Harry’s. The product is service dominant because the company insists on the benefits of the products. The razors and blades are designed to give customers a smooth shave that helps protects their skins. Besides, additional products such as the pre and post-treatment ensure that they enjoy the promises provided by the company. Therefore, using Harry’s product is projected
Creative Offerings and Marketing Channels 3as a unique experience. The point of focus is not in the ownership, but the benefits derived from the products, which should help to improve self-esteem, and image projected o the public.Types of Consumer OfferingThe category of Harry’s shaving products is in the shopping category. This means that before a consumer makes a choice, he will have to compare different brands and settle on what gives him the best outcome (Baker, 2014). In this case, the consumer will be looking at things like soft shave, price, and impact on skin, what others think of the product, how they feel about the products among others. Therefore, the consumer has a choice between different brands such as Gillette, Schick, Dollar Shave Club, among others. The customers may have had an experience with older brands such as Gillette, and Schick, and may be looking for better alternative. Alternatively, Harry’s and Dollar Shave Club have introduced lower pricing including subscriptions model (Wahba, 2017) and those seeking affordability will have some choice to make.