BSBMKG609 develop marketing plan assessment 3.docx - BSBMKG609 develop marketing plan ASSESMENT TASK 3 PROJECT In this task you are required to use the

BSBMKG609 develop marketing plan assessment 3.docx -...

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BSBMKG609 develop marketing plan ASSESMENT TASK 3: PROJECT In this task you are required to use the template provided as “Template 1” and develop a marketing plan for a product or service which you wish to launch into the market place. Please refer to the sample Marketing Plan which will give you an idea of what your Marketing Plan should resemble. Once you have developed your marketing plan, ensure you present it to your assessor to sign off on the marketing plan. Your marketing plan must address the following: a) Evaluate and develop marketing opportunities and strategies b) Develop feasible marketing strategies c) Develop marketing performance review strategies d) Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible. e) Identify how you are going to coordinate monitor scheduled activities f) Explain how you are going to ensure that tactics are achievable meet the legal and ethical requirements g) Explain how you are going to review the performance against the planned objectives h) You must present your marketing plan for approval and gain feedback i) Make amendments and get final sign off from your assessor. You must ensure that if you make any amendments to the Marketing Plan based on feedback received from your assessor, you must attach copies of both the draft copy and the amended final copy as evidence. You MUST ensure that your Marketing Plan is typed up and presented professionally. This task will also be assessed on the presentation of your Marketing Plan. Template 1 MARKETING PLAN Business name: TELSTRA CORPORATION LIMITED Address of business: Secretary Level 41, 242 Exhibition Street Melbourne Victoria 3000 ABN: 33 051 775 556 ACN: 051775556 Contact details: For general customer support, please call us on 13 2200 Products and services Telstra is Australia’s leading telecommunications and technology BSBMKG609 AssesTool V.1 Issued 12/12/2014 P a g e | 1
company, offering a full range of communications services and competing in all telecommunications markets. In Australia we provide 17.4 million mobile services, 6.8 million fixed voice services and 3.5 million retail fixed broadband services. Marketing Plan Summary The Business Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. The Future To create brilliant connected future for everyone To be a world class technology company that empowers people to connect To create better ways to empower everyone to thrive in a connected world Improve customer advocacy Drive value and growth from the core Built new growth businesses The Market The company provides basic access services to most homes and businesses, local and long-distance telephone call services, and mobile and internet services. Wholesale services are also provided to ISPs and RSPs while advertising and subscription television services are provided through subsidiary companies.

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