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BSBMKG609 develop marketing planASSESMENT TASK 3: PROJECTIn this task you are required to use the template provided as “Template 1” and develop a marketing plan for a product or service which you wish to launch into the market place. Please refer to the sample Marketing Plan which will give you an idea of what your Marketing Plan should resemble. Once you have developed your marketing plan, ensure you present it to your assessor to sign off on the marketing plan.Your marketing plan must address the following:a)Evaluate and develop marketing opportunities and strategiesb)Develop feasible marketing strategiesc)Develop marketing performance review strategiesd)Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible.e)Identify how you are going to coordinate monitor scheduled activitiesf)Explain how you are going to ensure that tactics are achievable meet the legal and ethical requirementsg)Explain how you are going to review the performance against the planned objectivesh)You must present your marketing plan for approval and gain feedbacki)Make amendments and get final sign off from your assessor.You must ensure that if you make any amendments to the Marketing Plan based on feedback received from your assessor, you must attach copies of both the draft copy and the amended final copy as evidence.You MUSTensure that your Marketing Plan is typed up and presented professionally. This task will also be assessed on the presentation of your Marketing Plan.Template 1MARKETING PLANBusiness name:TELSTRA CORPORATION LIMITEDAddress of business:Secretary Level 41, 242 Exhibition Street Melbourne Victoria 3000 ABN:33 051 775 556ACN:051775556Contact details:For general customer support, please call us on 13 2200Products and servicesTelstra is Australia’s leading telecommunications and technologyBSBMKG609 AssesTool V.1 Issued 12/12/2014Page| 1
company, offering a full range of communications services andcompeting in all telecommunications markets.In Australia we provide 17.4 million mobile services, 6.8 millionfixed voice services and 3.5 million retail fixed broadbandservices.Marketing Plan SummaryThe BusinessTelstra is Australia’s leading telecommunications and technologycompany, offering a full range of communications services andcompeting in all telecommunications markets.The FutureTo create brilliant connected future for everyoneTo be a world class technology company that empowers people toconnect To create better ways to empower everyone to thrive in aconnected worldImprove customer advocacyDrive value and growth from the coreBuilt new growth businessesThe MarketThe company provides basic access services to most homes andbusinesses, local and long-distance telephone call services, and mobileand internet services. Wholesale services are also provided to ISPs andRSPs while advertising and subscription television services areprovided through subsidiary companies.