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4-1 Discussion: SMART ObjectivesThe company, I had chosen in the module three discussion was Starbucks Coffee. As a sales executive of Starbucks coffee, I would perform pre-call planning before executing B2B channels of sales. B2B sales for Starbucks would be made to large shopping malls, bars and other recreational locations. As a salesperson, I would start things by identifying the relative person. I would be meeting with the purchase manager of the bar, who is responsible for procuring the Starbucks coffee products. The very next is to engage the bar manager with a pre-planned meeting, which will probably takeplace at the bar premises. The SMART objective, I would be looking for, the sales of approximately 2000 pieces of Starbucks expresso coffee jars. It is indeed specific in terms of the demand generated by Starbucks products including fresh drinks as well. It can be relatively measured as the figure of 2000 comes from the accurate forecasting for the local bar. It is