4-1 Discussion: SMART Objectives
The company, I had chosen in the module three discussion was Starbucks Coffee. As a sales
executive of Starbucks coffee, I would perform pre-call planning before executing B2B channels
of sales. B2B sales for Starbucks would be made to large shopping malls, bars and other
recreational locations. As a salesperson, I would start things by identifying the relative person. I
would be meeting with the purchase manager of the bar, who is responsible for procuring the
Starbucks coffee products.
The very next is to engage the bar manager with a pre-planned meeting, which will probably take
place at the bar premises. The SMART objective, I would be looking for, the sales of
approximately 2000 pieces of Starbucks expresso coffee jars. It is indeed specific in terms of the
demand generated by Starbucks products including fresh drinks as well. It can be relatively
measured as the figure of 2000 comes from the accurate forecasting for the local bar. It is
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- Spring '20
- Sales, Shopping mall
