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BSBMKG502B Establish and adjust the marketing mixSection A : Skills ActivityThis is an ongoing practical activity that require you to identify and evaluate at least there marketing opportunities four your business. You Should access and investigate a rang of sources for relevant information about each of the opportunities. It will be necessary to assess the opportunities against set organizational criteria. You will also be expected to make relevant calculations and discuss the merits of the opportunities with key stakeholders.After carrying out thorough evaluation, you will need identify and document changes needs to current operations and communicate viability of making changes to current operations to key stakeholders. You should meet organizational standards relating to writing and oral communication.Identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. It applies to individuals working in a supervisory or management marketing or advertising role withina marketing or advertising team or media organizationIdentify and evaluate at least there marketing opportunities four your business.1 Analyse information on market and business needs to identify marketing opportunities2 Research potential new markets and assess opportunities to enter, shape or influence each market, and the likely contribution to the business 3 Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunitiesAccess and investigate a rang of sources for relevant information about each of the opportunities. It will be necessary to assess the opportunities against set organizational criteria. There are six criteria that should be applied when evaluating any Web site: authority, accuracy, objectivity, currency, coverage, and appearance. For each criteria, there are several questions to be