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Unformatted text preview: -the Fragmented Audience-Multiple satisfactions: take away different things from films-Stars: based on the characters reputation and past roles in films-Genre: bases on the role in a films plot Public Audience: Reception-Immediate cultural context-Intertextuality-Afterlife: later cultural context-a way the film can be re seen Bollywood and Rang de Basanti-Popular (paisa vasool)-Highly formulaic-Mixture of genres (masala)-Fundamentally Indian-Relationship to Hollywood The Bollywood Audience-Massive, undifferentiated-Cinema going a basic social ritual-stardom is mythic-diasparic audience shaping the genre-shifting from family romances to political film making...
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- Summer '99