Lesson 3 - Idea Generation.pptx

Lesson 3 - Idea Generation.pptx - IDEA Generation Lesson 3...

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IDEA Generation Lesson 3
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Secret to Finding Good Ideas Good ideas matter. It’s hard to start a company if you don’t have an idea. But… having one business idea is never enough. Let me show you why: Imagine you have an idea that you’re really passionate about. You set out excited to validate it with potential customers, but the feedback you get is disappointing. No one’s interested. No one wants to buy. Basically, the world is saying: “That’s interesting.”(which is the polite way of saying “No thank you.”) With only one idea, you’re left with 2 choices: Give up on your idea (and your identity as a founder). Ignore what your customers are telling you and press onward. Both of these choices are terrible. I don’t want you to give up, and I don’t want you to ignore your customers. 2
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Secret to Finding Good Ideas You need a third option, and I want to recommend one: backup business ideas. If you have a set of backup business ideas, you can listen to your customers with open ears and an open mind. So what if the world isn’t ready for first idea yet, as long as you have other ideas you’re excited about pivoting to. Having backup ideas helps you validate your primary idea faster. 3
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Secret to Finding Good Ideas Why are Good Ideas Hard to Come By? To come up with good ideas, we have to first understand why they’re so hard to come by. Turns out, there are two types of people in the world: People who are bad at coming up with business ideas. People who are bad at coming up with good business ideas. 4
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Secret to Finding Good Ideas People who don’t identify as “creative thinkers” don’t believe they can come up with good business ideas. While people who do identify as creative come up with ideas on a daily basis. The problem is, no matter how excited we get about our ideas…they’re almost always awful. 5
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Secret to Finding Good Ideas No matter who you think you are—creative or non-creative— we’re all really bad at coming up with good business ideas. Here’s why: Imagine someone coming up with a good business idea. What do you think that process looks like? You’re probably thinking of someone, deep in thought, getting struck by some form of inspiration. At that moment, they’ve come up with some brilliant new app, service, or innovative widget. Unfortunately for that imaginary founder, their great new idea is doomed to fail – their customers, more than likely, are going to reject them. Why? Customers reject products for one simple reason: Customers don’t buy products. Customers buy solutions to problems. 6
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Secret to Finding Good Ideas We can’t think our way to an interesting product. Since we know customers buy solutions to problems, we have to first start with the problem!
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