Group 5_SM_W2_Piedmont University.pdf - Strategic Management Week#2 Piedmont University Group 5 Arica Andara Firdayani Noer Afifi Luisa Maria Gigler

Group 5_SM_W2_Piedmont University.pdf - Strategic...

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Unformatted text preview: Strategic Management - Week #2 Piedmont University Group 5 Arica Andara Firdayani Noer Afifi Luisa Maria Gigler Septianish Ekaputri Main Characteristics of the Education Industry Government Curriculum Teachers Parents Students Facilities Did Scott Policies & Decisions addresses the Strategic Issue at Piedmont? Please explain. Based on the case, we identify that Scott implemented the Emergent Strategy since he is very adaptive with the problem arise in the university when he was inaugurated as the university's president; budget deficit. He directly made decision to raise tuition, froze hiring and curtailed operating costs, and it results in a small operating surplus produced in the two years. To identify whether the strategy is suitable for Piedmont situation, we use the fit test strategy to determine the is the strategy is considered as winning strategy or not, in both external and internal condition. We agree with the Policies and Decision that offered by Scott and Malcolm, but only in few area. We agree that: Central Administrative Cost Cross Registration Gifts & Endowment Athletics - The higher revenue generated by the central administrative, the higher profit could be use to fund other divisions in the university. - The annual gift and endowment also should be decrease and change it into a fund-raising activities instead of using university’s budget. - The cross registration could be charged to students because they get more benefits from the university for free. Since the university had this budget issue, university can charge this facilities to help their condition. - For athletics, we agree to charge some fees, but there should be a special price for Piedmont University students as a support from the university. Computer For these categories, we disagree that the university charged some fees because we think that these categories are facilities that help students to grow and develop their skills. Also, these are facilities to support their education processes. Library Maintenance The maintenance factor, it is for the university to put aside their high-quality standard that they set due to lack of budget. They should consider more about doing maintenance using third-party, if the cost is lot cheaper than they do it themselves. In conclusion, they should be more concern about using the all the facilities running in a good condition, even though it is not the best quality they wanted. Do you Agree with the Proposal to Restructure Piedmont? Why? We agree with the proposal to restructure Piedmont University only for some aspects. Raising the tuition fees and eliminating other costs that should be used to support education process is not a solution to their budget deficit problem. Piedmont University will not be able to produce skillful and high quality graduates that could lead to decreasing number of students in the future because parents and students will select the best university who can support their learning process at its fullest. They can decrease the budget cost for certain factors, but only for those who have minor results and have no impact to the quality of the students, for example computers and library. Do you think Scott is a good executive? Explain. We believe that Scott is a good executive because of the characteristics that he has, such as: ● Adaptability skills due to the information that he came from another university, we can assumed that Scott is not familiar with the Piedmont’s problem and its characteristics. But, he successfully adapted to new environments. ● Employability skills such as problem solving, initiative and enterprise, and self-management. Because, he able to work under pressure and capable to identify the issues that need to be done and doing them without being asked. ● Persuasive But then, even though Scott has the great characteristic as the president in which he able to identify the problems and find the solution in the short time. Scott could not be a good executor without support from all stakeholders related to the university including the students and the university council. ...
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  • Spring '16
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  • Management, problem. Piedmont University

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