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Nintendo Wii Case – Lena Geck1.)Nintendo’s vision for the Wii gaming system was centered around the creation of a gameconsole, which isn’t better than those of competitors, but different. Firstly, Nintendo wasaiming for a product, which involves interaction and innovation and secondly, thecompany tried to reach new target groups. Even though the products of Microsoft andSony were of higher quality in terms of power and speed, Nintendo managed toaccomplish large revenues because of its distinction from those. Nintendo’s managementrealized, that new target groups could be approached through the development of a gameconsole, which promotes fun with family and friends, regardless of age and technicalaffinity. Not only is it simple to use, it also involves social activity and exercise,particularly in the case of Wii’s sports games.If Nintendo had aimed for a product in a more conventional manner, the company had