gillette.docx - Gillette Case Study – Lena Geck 1. The...

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Gillette Case Study – Lena Geck1.The design element played a major role in the development of Gillette’s new products.Engineers spent lots of time and effort on the optimization of little details, such as theexact positioning of the blades or the location of the pivot point. The reason why designis essential to the development of products at Gillette is the fact, that design isn’tprimarily about aesthetics but also about usability. Especially, since razors are functionalitems, product functionality is key to success.2.The risk involved in going with new replacement technology is mainly a financial one.Developing and launching a new product costs a lot of money, as it can be seen by theMatch3 razor, of which the up-front costs exceeded one billion dollars. Furthermore, thecustomers have to face switching costs to go from one technology to another, which cancreate a barrier.Making incremental design improvements is less expensive and the customer doesn’t

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Term
Spring
Professor
BELOWICH
Tags
Advertising, Roger Federer

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