Palm Pilot case.docx - Palm Pilot case – Lena Geck 1.)...

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Palm Pilot case – Lena Geck1.)Design has played a key role in the success of the initial Palm Pilot, launched by PalmComputing in 1996. Ever since Jeff Hawkins, former CEO of the corporation came upwith the idea of a hand-held computer, used for storing addresses and phone numbers ormaintaining a calendar and shopping lists, he put the main focus on the design element.This is due to his conviction of the importance of usability and simplicity rather thancreating complex products with multiple high-tech features and large storage space. As aresult of emphasizing simplicity, the product required high quality both inside and out tooffset its lack of diversity and innovation. Since Palm computing was first to the marketand therefore didn’t have the chance to copy another company’s product, they had tomake use of visualization and creativity to come up with a successful design for the PalmPilot. Due to the product’s success, management recognized the importance of design and

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Term
Spring
Professor
BELOWICH
Tags
Marketing, Palm, Palm OS, Jeff Hawkins, Palm Computing

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