Consumer Behavior Assignment – Lena GeckI’ve chosen to look into Nike’s products, since it’s a very successful, international company,particularly among young adults. The American corporation was founded in 1971 and has nowbecome the largest sports equipment business in the world. In the past year the companymanaged to generate revenues of more than 35 billion dollars, with profits of almost two billiondollars.They have multiple product categories such as shoes, clothing and accessories for both male andfemale. Additionally, Nike offers customization for all kinds of sports and products. I’ve decidedto focus on Nike’s women’s sneakers, which includes 16 different collections of shoes. I havepicked four examples of shoes that I personally find appealing and beneficial to the customer.ProductsLifestyle collection1.)Nike Air max 95 QSBenefits:-Max Air technology provides cushioningcomfortable.