Search Engine Optimization.docx - What is Search Engine...

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What is Search Engine Optimization (SEO)? The term Search Engine Optimization (SEO) has been gaining a lot of popularity in recent times in thedigital market. The term refers to one of the best approaches to generating organic traffic to your website and helps you gain exposure to numerous potential clients out there in the market. To find the answer to the question, “What is SEO?” it is necessary to understand how a search engine works and the ways to improve the rank of any website in the search engine result pages (SERP).How does Search Engines work and rank websites?The search engines make use of a complex preset algorithm to check a lot of factors that influence the health of the website. Some of the prime factors include quality of content, responsiveness, and use of headers, tags, meta-tags and many more. These factors not only help Google to judge your site to be ranked up in the order but also help you to provide your visitors with a better experience.How does SEO work?No one visits the third or later pages of the search results on Google. If one wishes to thrive in the market, then one must make it to the top couple of pages of the search engine. The SEO approach works by using the right kind of keywords with the right kind of contents along with other proper elements to help Google crawl your site and bring in more exposure through the organic way. This is one of the biggest advantages of SEO. It helps your website rank to boost up the SERPs in a natural way, thus helping you to not only increase the traffic flow to your website but also promote the
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