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Writing Assignment 5 (30 points)MKTG 601Q1)Describing the “brand culture” of a specific brand. Select a specific brand that is familiar to you. Answer thefollowing questions in regards to the brand you select. [Note, you will need to read and refer to the “Brandsand Branding” reading for this portion of the assignment.]a.What is the brand’s culture? [as part of your answer, say what a brand culture is, then describe this brand’s“brand culture”].
b.What is one specific example of how each of the 4 different authors of a brand (i.e., the firm, popularculture, influencers, and customers) have influenced this brand’s “brand culture”?

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Term
Summer
Professor
Milewicz
Tags
Marketing, Brand, Brand Culture

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