Reply 2 DB4.docx - To answer your question yes consumers...

This preview shows page 1 - 2 out of 2 pages.

To answer your question, yes consumers are in trouble of sharing too much personal information. Not only they are sharing the information that they know of, but your internet service provider can sell the information to where you have been and what you have looked at online. I personally do not allow this to happen. I use a vertical private network (VPN) at all times with a company based in Switzerland that have some of the strongest privacy laws. I also limit what I buy online and who I buy with online. My social media is limited. If you don’t think employers look at your social media, think again. I went through a complete social media background check before this job. According to Martin, Borah and Palmatier (2017), “The U.S. Identity Theft Resource Center estimates that nearly 130 million personal records have been subjected to risk from data breaches”. In Martin, Barah and Palmatier (2017,) research found customers perceive harm and respond negatively to firms’ collection and use of their data. If customers are finding this
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '12
  • n/a

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern