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1Running head: Comparative CritiqueComparative Critique of Seven ArticlesLiberty University
2Running head: Comparative CritiqueHagan (2011), reported that “public relation is developing and maintaining strategic relationship with the various publics of an organization.” The role of leaders as public relation representatives is a tactical part of leadership. School leaders handle a range of daily encounters from bullying to discipline to communicating with media, parents or school board officials. Topics of concern may deal with curriculum, bullying, or for tragedy. In this paper, I will compare and contrast seven articles relating to the role public relation deals with leadership.All seven articles were similar in points of view however, some focused on other perspectives of public relation. Article one focuses on senior communication leader’s views and experiences in comparison to new generation leaders. In the article written by Kiesenbauer and Zerfass (2015) they, referenced leadership is “a dynamic process that encompasses a complex mix of individual skills and personal attributes, values, and behaviors that consistently produce ethical and effective communication.” The role of public relation when dealing with leaders is crucial. They are role models for employees and inform the public of school news. Article two focuses on aspiring principals developing their skills needed to speak publiclyalong with talking with irate parents, faculty, and students. Traditional school leadership programs were classroom based lectures rather than daily practice in the field. The success of public relation in school depends solely on the principal. The leader must have a strategy and be prepared when creating an agreement about the school to the media and community. When using the term school public relations it discusses events which bring about unity between the school and the public. Article three focuses on how “public relations professionals and professional bodies might better represent and promote their roles” (Gregory, 2015). “The mandate identifies three critical roles for professional: defining organizational character and values: building a culture of
3Running head: Comparative Critiquelistening and engagement; and the fulfilment of responsibility in all its dimensions.” (Gregory, 2015) Leadership is a vital feature that principals should utilize in leading the community to

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