Persuasion13ov - Fear When does fear persuade? Fear then...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Fear
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
When does fear persuade? Fear then relief- distracts people Fear is effective when provides a specific remedy to deal with fear High self-esteem: danger control Low self esteem: fear control Blowing fear out of proportion: when risks are low, but fear is used to manipulate
Background image of page 2
Problems with fear Too much fear (without a way to deal with it) can cause fear control rather than danger control, so that people avoid message Illusion of invulnerability- people often think they are not susceptible to risk
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Extended Parallel Process Model Fear message must contain two elements: 1.) Threat : severity and susceptible 2.) Efficacy : response and self Two parallel processes: danger or fear control Efficacy > threat: danger control- success Threat > efficacy: fear control
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Terror management theory How reminding us of our own death can influence our behavior How do we deal with this paralyzing fear? Cultural worldview Self esteem
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 9

Persuasion13ov - Fear When does fear persuade? Fear then...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online