Persuasion9ov - Forewarning and Inoculation theory Effects...

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Forewarning and Inoculation theory
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Effects of forewarning Forewarning increases counter-arguing when message is important Forewarning increases defensiveness and biased cognitive responses, when person has time and ability to prepare rebuttal Reduces persuasion
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Cultural truisms Examples: “It's a good idea to brush your teeth after every meal if possible” Most people have never had to argue against cultural truisms and thus have little defense (few counterarguments) to present when these truisms are attacked Inoculation theory- weak attacks and then counterarguments builds resistance to later attacks because 1.) we are motivated to defend position and 2.) we have some practice
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Distraction
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Distraction Due to humor, sex, music, lots of images Prevents elaboration- so prevents the generation of cognitive responses Strong arguments: distraction causes fewer positive cognitive responses and less persuasion Weak arguments: distraction causes fewer negative
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Persuasion9ov - Forewarning and Inoculation theory Effects...

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