501A Assessment Task 1 - Project Template 2018 Content.pptx...

Project template
10118NAT Diploma of Social Media Marketing
SMMBCM501A Plan, Implement and Manage Blog
and Content Marketing
Unit 1
Assessment Task 1
SOCIAL MEDIA COLLEGE

2
Assessment Task 1
CONTENT MARKETING
STRATEGY &
IMPLEMENTATION
{ENTER YOUR ORGANISATION’S NAME HERE}
{YOUR NAME HERE}
{SUBMISSION DATE HERE}
CONTENTS:
STAGE 1. Research & Business Overview
1.1 Business Overview
1.2 Marketing Opportunities
1.3 Content Audit
1.4 SEO Audit
1.5 Content Constraints
1.6 Blog & Content Marketing Trends
STAGE 2. Content Marketing Strategy
2.1 Brainstorm Content Topics
2.2 Blog & Content Marketing Strategy
2.3 Legal & Ethical Requirements

© SOCIAL MEDIA COLLEGE
1.1 BUSINESS OVERVIEW
Provide an overview of your chosen organisation by answering the questions below:
1. What is the name of the organisation?
2.What products and/or services does the organisation offer?
3.Who are the organisation’s target customers?
4. What are the main sales channels? Online, wholesale, retail, telesales, etc.
Online (Instagram and Facebook)