07 - Advertising in the media Advertising video Sell and...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Advertising in the media 12/11/2007 15:02:00 Advertising video Sell and Spin: A History of Advertising From middle-english: advertisan- to notify Get to people’s sub-conscious $450 bil spent on advertising  Icons: coke= the most recognized words in the world after ok Marlboro man= most successful advertising man, promise of flavor, sales  jumped 3000% Ford: spent a lot of money on advertising, but people didn’t like the car Advertising has been around for a long time: 1 st  c. AD, 3000 years ago, criers  in ancient Greece= walking, talking advertisements Gutenberg press: printing press made advertising dominate the England Newspapers= first medium conquered by advertisers Benjamin Franklin: Pennsylvania gazette, using pictures in advertising Advertising Agency: Palmer o would recruit advertisers for papers, created agencies magazines started advertising in post-civil war era Cyrus Curtis: Ladies home journal, lots of advertising Put name of company on everything so that advertising is everywhere ex.  Oreos have Oreo written on all of the cookies Lydia Pinkham’s Vegetable compound: advertised a lot and had tons of  business, then stopped advertising and business went down, then when they  advertised again, business went back up Schlitz beer: advertised that they steam cleaned the bottles (reason why  advertising), everyone steam cleaned the bottles, but since Schlitz said they  did, everyone believed only they did For soap and deodorant, create the disease (b.o.) and then the cure (the  soap or deodorant)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
If you didn’t use those products, your life would be ruined, you wouldn’t get  the girl, the job etc. Hollywood sign, was originally Hollywoodland which was a real estate  advertiser sign Barnum and Bailey would put up tons of signs to show that they were coming.  Barnum really knew how to get people to pay attention Put advertisements on basically everything that doesn’t move: sides of  buildings, billboards… Then used airplanes to advertise, attached things to planes, sky writing  (pepsi-cola) Blimps: Good Year However, since people had to look up, it was hard with the rise of the car:  billboards became popular.  First= Burma shave.  But signs= too small and so  had to make big signs.  Lighted billboards were popular: NY, broadway had a  lot of these signs Neon signs came next Camel cigarettes sign: blew smoke, grabbed people’s attention Time square was the main place for advertising Radio stations: at first didn’t have commercials, but then didn’t have ways to 
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/30/2008 for the course COMM 203 taught by Professor Smith during the Fall '06 term at USC.

Page1 / 21

07 - Advertising in the media Advertising video Sell and...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online