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Unformatted text preview: Comm Class Notes 17/01/2008 14:06:00 ← The Study of Comm. is the study of human behavior • Ability to communicate at a higher level than animals makes us human • Ability to use symbols to stand for objects and ideas • Ability to refer to real and imaginary phenomena in the past, present and future ← We take communication for granted • Assume it’s a natural activity • Only concern ourselves with communication when we screw up ← Look at process of communication • How people communicate • Outcomes of communication o How does communication influence people’s beliefs/values • Why people communicate the way they do Why study comm.? • To understand social behavior • To understand yourself • To improve your comm. Skills ← Most scholars in other disciplines who claim to study communication consider comm. to be a secondary process ← What’s a communication theory?What’s a communication theory?...
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This note was uploaded on 03/30/2008 for the course COMM 203 taught by Professor Smith during the Fall '06 term at USC.
- Fall '06
- Mass Communication