100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 2 out of 2 pages.
MKF 2121 MINI TASK 2 1.Why it is important to obtain secondary data before primary data? How do we distinguish secondary data from primary data?2.BMW’s is considering raising the prices for its 3 series sedan in Australia by 10% andwould like to understand how this might affect its revenue in Australia. A marketing analyst at their corporate head office finds a report published by Mercedes Benz—a rival luxury car maker—in 2012 on a similar price increase the company carried out in the US. The report finds that Mercedes’s American revenue increased by 5% after the price increase. Based on the finding from the report, BMW decides to carry out the proposed price increase. Explain why this might not be a good decision.