Advertising principles 2.docx - Running head ADVERTISING...

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Running head: ADVERTISING PRINCIPLES 1 Advertising principles Student’s name Institutional affiliations
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ADVERTISING PRINCIPLES 2 Advertising principles The advertisement that we see all aim at convincing the clients to be interested in the brand that the company is selling. There are also different sites that summarize the evidence from the research and how we can develop a persuasive communication that can convince the customer in any situation and has been proved to be effective. Through proper communication, the business can inform their customer about the offer that they are providing to them. The UTEC is an engineering and technology university. It had plans to recruit students into their system. In their advert, instead of using smiling faces of some young graduates on the
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