BF_Executive Summary.AA 1.docx - Executive Summary The...

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Executive Summary The Company Mediterranean Grill is a sole proprietorship food truck, which will be operated within Jackson County Oregon. Majority of the business will be conducted in Medford, Oregon. The Company’s Mission Statement The goal of Mediterranean Grill is to provide fresh and healthy Mediterranean food. Attention to quality, customer’s needs, and time will be emphasized along with bringing healthy dishes to the customer’s plate. Marketing and Sale’s Strategy Marketing will be mainly internet based. Mediterranean Grill will heavily rely on the use of Facebook, Pinterest, and Instagram. Pictures, status updates, and locations will be posted several times a day so consumers can see where the food truck will be located. Sales will be conducted using a POS system through Square. The Competition Competition is low due to the infrequency of food trucks that are within the same food genre. There are
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  • Spring '17
  • Household income in the United States, Trucks, Mediterranean Grill

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