Why We By A Product.docx - Running head WHY WE BY A PRODUCT...

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Running head: WHY WE BY A PRODUCT? 1 Why We by A Product? Students Name Institutional Affiliation
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WHY WE BY A PRODUCT?2 Why We by A Product? What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior) One of my very favorite cookies has always been Oreos. This is because of the unique taste that has not been provided by any other brand. over time the taste has remained the same. Some cookie once purchased they will require you to take them the same day but for other like the generic version can last for even weeks. Though some get spoiled and are thrown away. Over the time I have known Oreo it has been a legendary cookie and has been used since 1921, and still stand to be one of the best cookies in the world. The first company that produced Oreo was Nabisco and after some years it sold the idea to Kraft. It has been marketing the product and people of all age has been liking the products. I bought some friends some Oreo and the time they take them the moment they reach the cream it is over. Basically, the cookie is loved by people from different ethnic groups all over the world. It can be eaten in the traditional ways, that is straight from the way it is packaged or can be fried. It can be a good replicate of the cake when it comes in the ice cream version. I always prefer the cold glass of milk and that is my favorite.
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