ese annotated doc.docx - Capitalizing on the Struggle of...

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Capitalizing on the Struggle of Maintaining Youth Everyone is submitted to advertising in some way or another, it's virtually inescapable. The modes of advertising vary greatly depending on the product, the use, and the audience. The different tactics used in advertising could be to sell a happier version of life. This can be accomplished through images of love, family, or most stereotypical factors of fulfillment. For the case of an Advil advertisement in a 2019 issue of TIME magazine, the tactic is the capitalizing of the fear of pain. The advertisement showcases a young man jumping into the water with an advertisement for a pain reliever passed over it. Although the image is not explicitly saying it will make the lives of the consumer happier it heavily implies that with it the consumer will be free of any ailments and give them the ability to lead a happier, more carefree life. The advertisement uses a young, happy model doing an adventurous activity to portray that by using their product the user can obtain a more carefree middle-clas s lifestyle. The advertisement is for a common pain reliever, Advil, instead of advertising just the pain relieving abilities of the product the ad instead goes for a different tactic of showcasing a man leading a seemingly adventurous happy life. The advertisement is set up so that a focal point is a young man who seems to be in his 20's, he is in the middle of the page surrounded by a cool blue background. The fact that the man is the focal point is to draw the reader's eye to his smiling and more importantly pain-free enjoyment. He has short hair and
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sunglasses on giving the feeling of an old school cool guy or frat boy. Because they dressed the model this
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  • Spring '17
  • Advertising, Advil, case of an Advil advertisement

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