Com385test1 - Chapter 1 Programming goal To maximize the size of an audience targeted by advertisers Habit formation ex soap o pera fans tuning in

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Chapter 1 Programming goal - To maximize the size of an audience targeted by advertisers. Habit formation – ex: soap o pera fans tuning in at the same time everyday Daypart – a period of 2 or more hours, considered to be a strategic unit in program schedules. (ex: a morning drivetime in radio, 6 to 10am, and prim time in tv 8 to 11pm) Dayparting – altering programming to fit with the audience’s changing activities during different time of the day. (such as shifting from music to news during drive time) Audience Flow – the movement of audiences from one program or time period to another, either on the same station or from one station to another; this includes turning sets on and off. Applied to positive flow and encouraged by similarity between neighboring programs. Programming process – page 2 to 3 Compatibility – strive to make the programming compatibile the with days round of what most people do. Demographics – descriptive info about an audience, usually the vital statistics of age, sex, and possibly including education and income. Psychographics – descriptive info of the lifestyles of audience members, which includes attitudes on religion, family, social issues, interests, hobbies, and political opinions. Program sources – network, syndicated, and local programs Counterprogramming – at the same time scheduling programs with differing appeal to target unserved or underserved demographic groups. Stripping – across-the-board scheduling; putting successive episodes of a program into the same time period every day, five days per week. (Ex: placing Star Trek every evening as 7pm)
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This note was uploaded on 03/30/2008 for the course COMM 385 taught by Professor Mariabaukus during the Spring '08 term at Pennsylvania State University, University Park.

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Com385test1 - Chapter 1 Programming goal To maximize the size of an audience targeted by advertisers Habit formation ex soap o pera fans tuning in

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