Project 1.docx - Brewer 1 Katelyn Brewer Mr Walker MKT 120-FI1 Part 1 The Marketing Mix For my product line I would create a healthy cookie line There

Project 1.docx - Brewer 1 Katelyn Brewer Mr Walker MKT...

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Brewer 1 Katelyn Brewer Mr. Walker MKT- 120-FI1 9/17/17 Part 1: The Marketing Mix For my product line, I would create a healthy cookie line. There are many options that allow consumers to eat healthy, however, I have never found a cookie that is truly healthy and delicious. This cookie would have no chemical preservatives or GMOs and would be organic and all natural. There would be no added sugar, as the sugar would come from the ingredients already in the cookie. It would have high protein and low sugar with an oat base. The first idea would be fruit cookies. These would include flavors such as apple, cranberry, and peach. Another flavor would be chocolate chip, with dark chocolate. The next flavors would be nuts. There would probably be almond and peanut butter flavors. The final idea is an oatmeal raisin cookie. I think there should be a lot of healthy options. Consumers want a variety, and there should be lots of healthy options available. There should be options from snacks to dessert. I think consumers don’t always eat healthy because it can be more expensive and it is usually not as convenient as junk food. For example, it is easier to eat leftover pizza rather than a salad for lunch. Healthy foods are also more expensive because they are usually fresher ingredients. I think these cookies will be a good addition to the market because there is not really anything like it. Also, people love sweets and desserts and this would provide a healthy, all natural option for dessert lovers. The target market for this product is anyone that wants to eat healthy and likes sweets.
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