Chapter 6 Assignment (8).docx - MKT 120 – Principles of Marketing Chapter 6 Consumer Behavior Directions Answer the following in complete sentences Be

Chapter 6 Assignment (8).docx - MKT 120 – Principles of...

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MKT 120 – Principles of Marketing Chapter 6 Consumer Behavior Directions: Answer the following in complete sentences. Be sure to very clear in your answers. Use correct spelling and be sure your sentences are grammatically correct. Answer the questions underneath the question. Highlighting your answers would really help! 1. What is the difference between a need and a want? A need is something that is necessary while a want is not necessary. 2. Complete the chart below. Scenario Products Functional or Psychological Need Explain your answer. Example: I would like a new shirt. Polo Shirt - $75 Functional Need I would choose the IZOD shirt. I need a new shirt for the Summer. I do not want to spend much on the shirt because I only plan to wear it when I’m out on my boat or hanging out around town. IZOD Shirt - $27 You are hungry. Psychological Need I would choose Golden Corral. Although it is more expensive, it is a more balanced meal and higher quality.
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MKT 120 – Principles of Marketing You would like a new phone.
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