Chapter 14 Assignment (8).docx - MKT 120 – Principles of Marketing Chapter 14 Pricing Concepts for Establishing Value Directions Answer the following

Chapter 14 Assignment (8).docx - MKT 120 – Principles of...

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MKT 120 – Principles of Marketing Chapter 14 Pricing Concepts for Establishing Value Directions: Answer the following in complete sentences. Be sure to very clear in your answers. Use correct spelling and be sure your sentences are grammatically correct. Answer the questions below the question. Highlighting your answers would really help! Part I: Critical Thinking Using the Text! – Answer the following in a complete, well thought out answer based on what you would do. 1. Page 286 (3 rd sentence under Sales Orientation) – The text says, “ A new health club …” If you were opening this new business would you set low membership fees and sacrifice your profit to focus on and generate more sales? Why or Why not? I would do this because it would peak an interest for more people since the price is cheaper, and allow the business to grow faster and have more loyal customers. 2. Page 287 (Competitor Orientation section) – The text says, “ When Delta increases …” If you were CEO of American Airlines or United, would you follow suit with whatever Delta of another airline is doing in terms of pricing? What would be your pricing strategy based on what other airlines are doing? Explain your answer. Note: We know that the airline industry has had many issues over the past year. You can reflect that in your answer.
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