Profile on Pepsi CEO.docx - In the big brand battles nothing is more classic than the rivalry between Coke and Pepsi And in this competition Pepsi was

Profile on Pepsi CEO.docx - In the big brand battles...

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In the big brand battles, nothing is more classic than the rivalry between Coke and Pepsi. And in this competition, Pepsi was on the losing side. With market shares down, the company in risk of splitting in two, and profits dwindling at a speed that would have soon seen the soda giant bow out of the public eye, the company needed a change – a big one. Enter Indra Nooyi, the new CEO of PepsiCo who took the helm just long enough to spawn an idea so crazy that it was perfect. She was going to take soda out of the Pepsi limelight. Even crazier – it’s made the company more successful than it’s been in years, and it’s all thanks to one entrepreneur’s skill for seeing details others miss. Born in India, Indra Nooyi spent her early years living the college-girl dream. When she wasn’t playing cricket in college or hitting the books, she was jamming out with her friends as the lead guitar in an all-female band, playing as well as singing at events throughout her hometown of Madras. Her dedication to learning and improving herself led her to earning a bachelor’s in Physics, Mathematics, and Chemistry, and a Post Graduate Diploma in Management from the Indian Institute of Management Calcutta. Indra Nooyi had a built-in interest for how things worked and how to make them work better. This applied to herself and to her view on the world, so Inda Nooyi turned her

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