100%(10)10 out of 10 people found this document helpful
This preview shows page 1 - 2 out of 3 pages.
BSBMKG609 Develop a marketing planMarketing Plan Template NatureCare Products Marketing Plan templateIntroduction Although, NatureCare products has been a successful company, and that its products have beenknownthroughout Australia, this company aims to increase and wide its portfolio of products to achieve newmarkets and more clients. In that regards, it is important to write this marketing plan to illustrate whatare the process and steps as NatureCare products can achieve the new objectives. Background NatureCare products have been developing and managing products for skin care, those product are:Cleansing creamsto soothe skin during make-up removal. Primary ingredients are Shea butterto nourish the skin and plant the skin, and plant extracts rich in essential oils with regeneratingand anti-inflammatory properties. This product is for delicate and mature skins and can also beused as a baby cream. This product is in the grow stage of its lifecycle. There has been asignificant sale of this product that represents the 60% of the company revenue. Multi Protection Day Moisturizing Creamsfor dry to normal skin types that help protect theskin during the day. It contains shea butter and extracts from fragile green algae that provideshydrating and protective properties. This product is in the maturity stage of its lifecycle. Therehas been a significant sale of this product that represents the 30% of the company revenue.Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy newcells. This product can be used on most skin types. This product is in the maturity stage of itslifecycle. There has been a significant sale of this product that represents the 10% of thecompany revenue.NatureCare Products is based in Brisbane, Queensland Australia. It commenced business in 1996,manufacturing and retailing eco-friendly, high quality beauty skin care products. The business was established to cater for a growing demand for skin products that contain eco-friendlyand natural ingredients. There is also an emphasis on eco-friendly packaging.