MIXED MESSAGES PRESENTATION.pptx - O PE F S r D r o O aj H...

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PERS UASIV E METHODS OF ADVERTISING ETHOS LOGOS PATHOS The mess ages employ three major rhe toric methods o f persuasi on
INTRODUCTION Discuss ethos, logos and pathos Analysis of the messages: “Reverse Mortgage” “A Place for Mom”
PRESENTATION
PATHOS Strikes a cord in one’s heart. Evokes broad range of emotions Persuades the audience to take an action. (Kuglich, D., n.d.)
LOGOS Appeals to logic Provoke our sense of reason Uses statistical facts to persuade (Kuglich, D.,n.d.)
ETHOS Appeals to credibility and character. Uses celebrities to endorse the product Uses doctors, dentists and scientists (trustworthy) (Kuglich, D. n.d.).
ANALYSIS INCLUDES: Author Appearance and action Body language Target group Purpose
REVERSE MORTGAGE Author: Created by the advisory company “American Advisors Group “(AAG) ( Imren, C. 2014)
A PLACE FOR MOM Author: Created by the Senior Living Advisors “ A place for Mom” Senior Living Advisors (2012).
REVERSE MORTGAGE Ethos: Endorsed by the senator Fred Thompson, a celebrity.

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