ASSESSMENT 3 - SLIDES.pptx - NatureCar e Products MARKETING PLAN MARKETING PLAN NatureCare is an Australian based skin care manufacturer that produces

ASSESSMENT 3 - SLIDES.pptx - NatureCar e Products MARKETING...

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NatureCar e Products MARKETING PLAN
MARKETING PLAN NatureCare is an Australian based skin care manufacturer that produces high quality products that caters to premium customers. The below report is the marketing plan developed for NatureCare to penetrate into foreign markets and increase the customer base in Australia. A detailed understanding of the market is developed using Five Factor analysis and studying the economic, regulatory and sociocultural forces that impact the market. The target market is identified and SWOT analysis is used to draw knowledge on the various aspects of NatureCare. Based on the results and the marketing objectives proposed by the company, marketing opportunities have been identified and strategies to achieve the same are designed. The marketing plan section provides a list of tasks and the timeline to perform the same, also allocating budgets to each of the task. Background Market overview Environmental Analysis Marketing Environment Competitive Forces Current customer profile .
MARKETING PLAN 6 5 4 3 2 1 0 NatureCare has been confined to Australia and has gained tremendous reputation by producing high quality skin care products. The best way to do the same is to test the market by forming a joint venture with a popular skin care retail shop overseas for six months and understanding if the products suit the marketing needs of Japan. Depending on the sales, the company can then enter into the market overseas (Samiee, 2013). Joint Ventures can be risky and hence a detailed understanding of the other company has to be undertaken (Killing, 2012). Also, the venture has

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