BUS 330 Week 5 Assignment - Final Paper - Marketing Plan.pdf - Marketing Plan 1 of 8 Marketing Plan Bobby Singletary BUS 330 Principles of Marketing

BUS 330 Week 5 Assignment - Final Paper - Marketing...

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Marketing Plan 1 of 8Marketing Plan Bobby Singletary BUS 330 Principles of Marketing Instructor: Felix Lao 06/03/2019
Marketing Plan 2 of 8Taco Bell is an American chain of fast food restaurants that serve Mexican inspired food. Taco Bell serves more than 2 billion customers each year at 7,072 restaurants, more than 93 percent of which are owned and operated by independent franchisees and licensees” (en.wikipedia.org). Core Products or Services While the taco is Taco Bell’s first product that paved the way for the success that Taco Bell has today, the company also offers a host of other Mexican inspired food items. The additional items that Taco Bell offers are drinks (both iced and frozen), nachos, burritos, quesadillas, fries, and a host of other items. Their services now go beyond serving customers within the walls of their restaurants, the company now offers delivery as well as catering services. In addition to these new services, orders can now be placed through the company’s official website.A Brief HistoryIn 1962, founder Glen Bell open the first Taco Bell restaurant in Downey, CA. The idea for the Taco Bell restaurant stemmed from founder Glen Bell taking note of long lines of dedicated customers at a restaurant located across the street from his then drive-in hamburger and hotdog restaurant. Bell asked the owners about their product, took note and then made it his own. “By the early 1970s, Taco Bell corporation was a booming regional chain and gained the
Marketing Plan 3 of 8food service industry’s attention. PepsiCo, Inc. Purchased Taco Bell in 1978 and transformed it into a dynamic, international fast-food business” (Hueter & Swart,1998). There are now Taco Bell restaurants around the world as well as lots of other Taco Bell merchandise.

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