Cursos Digital Marketing Primer.docx - Digital Marketing...

Digital Marketing Primer
By reading through the customer reviews of a product on Amazon, a customer forms a - Perception
about the product
Digital Marketing helps to improve - all options
Customer Perception develops - all options
Which of the following aims at influencing users who have already begun their research on sites like
Google, but not necessary that they have visited a brand site.- search retargeting
Paid Search Marketing is about Bidding and Buying relevant keywords. - True
Customizing ads to people who had earlier visited the site is - remarketing
Real time Biding is a form of Programmatic Buying. - True
Which of the following is not a Social Media Management Tool? - Drupal
Ads that play in the beginning, end or in mid of youtube videos are - In-stream ads