Final Strategic Plan- final.docx - Wal-Mart Strategic Plan...

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Presented by:Hermisha Washington[email protected]Wal-Mart Strategic Plan
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1Table of ContentsI.Executive Summary.....................................................................2-3II.Company Background.................................................................4-5III.Mission Statement............................................................................5IV.Vision Statement..............................................................................5V. Core Value Statement…………………………………………5 VI. Environmental Scan…………………………………………6-7 VII. Internal and External Environmental Analysis…………7-11VIII. Strategic Recommendation………………………………11-12IX. Implementation Plan…………………………………….12-15X. Organizational Change Management Strategies……..…15-16XI. Risk Management Plan…………………………………..16-17XII. Conclusion…………………………………………………17XIII. References………………………………………………..18-19
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2Executive SummaryWal-Mart is without a doubt the world’s largest retailer having established huge retailing in its native US market and secured market leadership, the company has moved on international expansion since 1990s. Wal-Mart is known as the largest private employer having over 2 million employees. As of today, Wal-Mart has 11,718 stores under 55 banners in 27 countries, hiring roughly 2.2 million employees around the world. (Walmart.com) The fiscal year 2018 highlighted the company having a total revenue of $500.3 billion with an increase of $14.5 billion, eCommerce sales increased at 44% and 47% respectively. The company made $28.3 billion in operating cash flow and returned $14.4 billion shareholders through dividends and share repurchases. The overall triumph of Wal-Mart comprises monitoring the external environment. The SWOT analysis shows the opportunities and threats of the company, buyer and supplier power, and the threats of new entrants. Wal-Mart’s main competitors are Amazon, Target, and Costco. With focusing on price cost leadership, product differentiation, and loyal relationships of customers, it is imperative the company knows the strengths and weaknesses of the competitors. The company is seen as the retail market superior in all geographic markets. Wal-Mart’s overall performance is contributed to the cost leadership strategy, it has allowed the company to enter into markets successfully expanding its trademark and maximizing revenue. To ensure Wal-Mart remains the largest retail store, the company continues to develop the market globally by understanding the policies of the market its entering, meet customers’ satisfaction, and align and concentrate on the achieving the mission and vision of the company. Employees are trained to bemore in tune with the customers, so they can help with their needs. To further progression, Wal-Mart need to be able to adapt to change, implement, and sustain the change. Like other businesses, the company has its strengths, weaknesses,
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3opportunities, and threats, it is vital the company understands these factors to have a competitive strategy plan. Wal-Mart need to identify target markets, know and understand the strategy, and understand the internal and external environment. Wal-Mart need alleviate risks by creating contingency plans with obligatory requirements.
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