Midterm SESSION 6 The Marketing Mix - PLACE.pdf - The...

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The Marketing Mix: Place/Distribution
OBJECTIVES:At the end of the session, the learners should be able to:1.Understand the distribution channel structure2.Know the importance on how the other format of distribution channel works3.Know the support needed by the distribution channel4.Understand the concerns of the distribution channel5.Understand the concept of Supple Chain ManagementPrinciples of Marketing
The Marketing Mix: PlaceLocating the products in close proximity to the firm’s targetmarket groups is taken care of by distribution, which forms thePlace ‘P’ of the marketing mix.Principles of Marketing
Distribution typically involves the following activities:The location of the businessThe location of the firm’s target marketWays to reach the target marketWarehousing and storage of stockA good transport system to transport goods to various geographical locationsA tracking system to ensure that the right goods reach the right place at right time andin the right quantityEfficient packaging which takes accommodates for the wear and tear during transportTracking locations for best placement of the product so that it is available to a majorityof the consumers.Principles of Marketing
Distribution ChannelPrinciples of Marketing
Distribution ChannelsThe place or means where a firm places or distributes itsproducts and servicesThe structure may be simple or it may be complicated.It determines where and when the product will be available toultimate users or consumers.

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Term
Fall
Professor
NoProfessor
Tags
Marketing, producer, Distribution Channel Structure, supple chain management

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