2SEVEN ARTICLE CRITIQUEAbstractThis critique took a look into seven different articles about public relations and leadership. Each article highlighted the importance of a communications plan. Many of the articles listed out specific details about how the plans would take effect. One article provided a counter measure. Each article shows how undervalued public relations is compared to the need for public relations within the schools and districts.
3SEVEN ARTICLE CRITIQUEPublic Relations is a term that is most likely viewed as what happens when there is a crisis. School and district leaders are the face of their schools and/or districts, and they have to beknow the importance of having a communications plan to involve all stakeholders in the community. Transforming Your School with Digital CommunicationThe first article published in Association for Supervision and Curriculum Development centered around using digital means to communicate and help build a positive image and relationship with parents, the community and beyond. The contributing author for this article wasa principal in New Jersey, and using digital platforms eventually changed her leadership style and her school. She was able to take what she was doing in her school to new levels and share with people outside of her school community because of the reach of social media. This provideda boost to her communications and turned into a public relations strategy. The author stated, “To use social media effectively, I had to see myself as a learner, not just a leader…This transition from a fixed to a growth mind-set was probably the most important component of the transformation at my school” (Sheninger, 2015). Strengths from this article were the list of digital tools to support leadership. Facebook, blogs, digital photo sharing, Twitter, and video platforms were all ways listed to improve the school’s communications. “Just as teachers differentiate instruction for a variety of learning styles in the classroom, school leaders should differentiate our communication efforts if we want true partnerships between home and school” (Sheninger, 2015). There was no clear weakness in the article, however, more examples on how the digital platforms were used may help educational leaders. Overall the article is helpful because it shows how a principal used social media to not only improve her leadership style but the communications from her school as well.
4SEVEN ARTICLE CRITIQUEWhy Schools Need Public RelationsThis article discussed the importance of public relations in schools. The author shared how when most people think about public relations, they think it is something needed during a crisis. However, public relations is needed to share good news as well. “For both public and