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Irfan UddinMU ID: 901837670Case: Lord of the rings and the MMO marketTurbine Inc. made multiplayer online (MMO) games, The Lord of the Rings Online. This MMO game depicted from popular movie trilogy. The MMO market became highly competitive and makes it very difficult for other competitors to entry in this segment. There are many high entry barriers like high development cost needed for designing, developing and marketing of the MMO. Moreover, MMO’s have high fixed cost for its maintenance. Such cost and the maintenance work make the development of MMO games very complex and it eventually increased the market pressure for other competitors. The popular brands for MMO games are maintaining their monopoly by these complexities. MMO players are normally like to play the popular brands to gain the high value for invested money and time. To attract and retain potential customers, MMO developers used to keep updating their games and add new features to the game so that they can survive in the gaming competition for the next 2-3 years. Turbine Inc. needs