PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN PROMOSI. TERHADAP MINAT MENABUNG NASABAH. PADA BANK CIMB - PENGARUH KUALITAS LAYANAN KEPERCAYAAN DAN PROMOSI

PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN PROMOSI. TERHADAP MINAT MENABUNG NASABAH. PADA BANK CIMB

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PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP MINAT MENABUNG NASABAH PADA BANK CIMB NIAGA SYARIAH DI SURABAYA ARTIKEL ILMIAH Diajukan Untuk Memenuhi Salah Satu Syarat Penyelesaian Program Pendidikan Sarjana Jurusan Manajemen Oleh : WIDHI DIYAH ARIYANTI NIM : 2011210016 SEKOLAH TINGGI ILMU EKONOMI PERBANAS SURABAYA 2015
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PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP MINAT MENABUNG NASABAH PADA BANK CIMB NIAGA SYARIAH DI SURABAYA ARTIKEL ILMIAH Diajukan Untuk Memenuhi Salah Satu Syarat Penyelesaian Program Pendidikan Sarjana Jurusan Manajemen Diajukan oleh : WIDHI DIYAH ARIYANTI NIM : 2011210016 SEKOLAH TINGGI ILMU EKONOMI PERBANAS SURABAYA 2015
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PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP MINAT MENABUNG NASABAH PADA BANK CIMB NIAGA SYARIAH DI SURABAYA Widhi Diyah Ariyanti Aniek Maschudah Ilfitriah STIE Perbanas Surabaya Email : [email protected] ; [email protected] Jl. Nginden Semolo 34-36 Surabaya ABSTRACT In this condition, competition in banking sector tended to increase. Government banks and private banks are very activein promoting the products and services available on the Bank. Based on Top Brand Award 2013 survey results, that the interest of saving customers at Bank CIMB Niaga Syariah is at the lowest level, just grab a percentage of 3.2%. It is influenced by many things, such is the quality of services provided by employees of Bank CIMB Niaga Syariah unsatisfactory, less attractive promotions and declining customer confidence in the Bank CIMB Niaga Syariah in Surabaya. This study aimed to determine the effect of variable service quality, trust and promotion toward the interest of saving customers in the bank CIMB Niaga Syariah in Surabaya. This study conducted on sample with criteria must have savings account on Bank CIMB Niaga Syariah, 19 years old and domiciled in Surabaya. The sampling technique used was judment sampling. The research instrument was a questionnaire distribute to 100 respondents. While data analysis technique using multiple linier regresion analysis, prerequisite test ( multikolinearity test, autokorelation test, heterokedastisitas test and normality test). And statistical test t test, F test and the coefficient determinationThe result of this study indicate that positive effect of service quality to customer saving interest. Positive effect of trust to customer saving interest. And negative effect of promotion to customer saving interest. Keywords: service quality, trust, promotion and purchase intention ABSTRAK Persaingan sektor perbankan yang sangat ketat saat ini, baik bank milik pemerintah maupun non pemerintah bahkan antar bank konvensional dan syariah mendorong manajemen bank lebih banyak melakukan promosi produk-produk dan jasa bank. Berdasarkan hasil survey Top Brand Award 2013,diperoleh bahwa minat menabung nasabah pada Bank CIMB Niaga Syariah berada pada tingkat paling bawah yaitu ke lima,dan hanya meraih prosentase sebesar 3,2%. Hal tersebut dipengaruhi oleh berbagai hal, diantaranya adalah kualitas layanan yang diberikan oleh karyawan
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