Course Hero Logo

old essay.docx - Toyota company has an illustrious...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 3 out of 7 pages.

Toyota company has an illustrious accidents of recalls for various models which is asecurity measures for unintended acceleration incident since 2011. Reports shows thatthere was 37 deaths in cars accidents since 2000 because of unintended acceleration.This accident attracted the attention of society to Toyota automotive security. Someevidence are reported that the reason why sudden acceleration incident happened isnot Toyota’s culture or even the cars it produces but driver error. This article willexamines the root causes of the reasons on two parts: Firstly, The development for anycompany depends on its management pattern. Secondly, accidents of recalls forvarious models against crisis management.The development for any company depends on its management pattern. However,Toyota’s high-speed expansion of production without scientific management isnegative for company development. Firstly, demands on suppliers outside Japan wasincreasingly because of high speed expansion. Base on a issue happened in April2008, there are three kind of Toyota models was deleted by consumer reports in itsrecommended list, as a results, Toyota’s recommended percentage was decreasedfrom last year’s 85 percent to 73 percent. On the other hand, the same recommend listwas been made in 100 percent of Honda’s tested vehicles by consumer’s report. Inyear 2009, Toyota lost the number one rank to Honda for the first time in J.D. PowerCustomer Retention Survey. These statistics indicate that the quality problem wasfinally exposed the consumer market. The root cause of this problem is due to therapid expansion of this is incorrect. Toyota did not have enough experienced
professional repairs which means these new makers are not able to be supervisedactively with Toyota’s standards training. As a result, the area of product quality isdeteriorated which is the key components. To Toyota’s development, more partsoutside suppliers needed to purchased from Suppliers Association because of fast-speed expansion plan . Extended with high speed has no ability to provide enoughtime for Toyota to make a uniform supplier and its quality goals. As a result, the partsfrom different suppliers may have been not actively supervise the other part of thevehicle may be generated to match a safety risk. On the other hand, Toyota aim a hugeglobal market share for a long strategy without rational judgment. A Toyota

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 7 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Two
Professor
man
Tags
Management, Toyota Company

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture