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Toyota company has an illustrious accidents of recalls for various models which is asecurity measures for unintended acceleration incident since 2011. Reports shows thatthere was 37 deaths in cars accidents since 2000 because of unintended acceleration.This accident attracted the attention of society to Toyota automotive security. Someevidence are reported that the reason why sudden acceleration incident happened isnot Toyota’s culture or even the cars it produces but driver error. This article willexamines the root causes of the reasons on two parts: Firstly, organization culture isimportance in business development. Secondly, accidents of recalls for variousmodels against crisis management with wrong communication.Organization culture is importance in business development. Scientific managementpattern takes a lot of similar view between management and employee. Somemanagers who has positive experience might knows the best methods to handledifferent situations. Managers sometimes choose some potential staff who are trainedwith scientific methods and put them in same groups. Groups are seen as significancepart of the people relation will sometimes improve people work together with highefficiency. Because staff wants to be liked and respected by other people who worksin same groups. This kind of performance is always to be used by managers to makesure that people feel that they are one of the important member in this team. It seemsthat people work in same team might make work more effective. But team workmight becomes much more complex in social life. Manager developed culture built agreat success that bred complacency, which becomes a groupthink issue. This conflict
behavior in groupthink might became as one of the factors for recall accident happens.Some components of groupthink which might lead to tragic accidents was providedsuch ascollective rationalization, pressure on others, self-censorship andunanimity.The results of these happens might because people in the group want to beliked so they do not want to disagree although people have different views. So anperfect idea was shared to each other people that they become to willing the risks. Inaddition, some people who wants to stay in the team, as well as continue getting

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